Online Marketing Concept and Implementation: LIGNE ROSET (2020)

Studio Kippenberger was commissioned to redesign Ligne Roset’s German flagship store visual identity and develop a comprehensive new online marketing strategy.

The project included the creation of a full brand style guide, the development of a new multilingual website (including mobile version) from the ground up, SEO strategy and implementation, the relaunch of all social media channels, and a cost-effective performance marketing plan.

As part of the collaboration, we partnered with VÉHICULE to create a limited-edition Togo design, which was exhibited exclusively at Ligne Roset Fünf Höfe. Additional deliverables included a custom magazine cover with inlay and a complete merchandise line.

Results: Website traffic and organic reach on Instagram and Facebook increased by over 3,000% within the first week after the relaunch. The launch of an avant-garde online interior magazine powered by Ligne Roset significantly boosted relevant traffic to the brand’s main channels.